Thinking of how to start a business and struggling with what to sell? You are not alone. The growing population and rising e-commerce have opened exciting opportunities to sell online in Pakistan. The good news is that even women can start it at home.
In this blog, I’ll walk you through the top 9 trending products you can sell to start a profitable business in Pakistan. We’ve included updated statistics, business tips, and investment strategies to help you gain a competitive edge over other web stores.
How to Start a Small Business in Pakistan?
The most crucial thing to understand before starting a small business in Pakistan is the methodology behind it. This isn’t a random concept; it’s based on the key factors that determine the viability in the Pakistani market.
| Factor | Explanation | ||
| Market Demand | Research for consistent or growing demand for the product or service you want to offer in your target area or niche. | ||
| Consumer Behavior | Understand how Pakistani customers make purchasing decisions, including price sensitivity, brand trust, quality expectations, and payment. | ||
| Find a Reliable Supplier | Identify reliable wholesalers or manufacturers (like those on Alahdeen) to ensure product availability, quality, and competitive pricing. | ||
| Digital Presence | Find out how to reach the social media, eCommerce website, marketplaces (Daraz, Alahdeen), or physical store. | ||
| Legal and Tax Compliance | Check out the legal sales tax for future ease. | ||
|
Check out what other businesses in your niche are doing. Look for areas where you can step in with better pricing, branding, or service. |
Best 9 Products to Sell Online in Pakistan 2025
There is much more you can sell online. However, following the demand and trend, one can easily sell the product for their online business. Along with the mentioned product lines, there are plenty of other opportunities to start a business with zero investment and become a market leader in a few years.
Let’s look at the several items you should start selling today!
Mobile Accessories
According to Statista, the accessories market is estimated to break the record of about 5.1% CAGR by 2028.
Surely this statement is enough in analysing that rising smartphone penetration is booming the market. Let’s take the more convincing steps, such as its design, appearance, and protection, as the major factors. That can help the personalized device, while extending its lifespan and usability.
- Popular Mobile Accessories:
- Earphones or AirPods cases
- Power banks and wireless chargers
- Custom phone covers with calligraphy
Bedding
Pakistan’s textile sector is one of the largest in Asia. With the growing demand, people are not only looking to improve their sleep quality, but it has become a luxury. So, with the increasing interest of people in home aesthetics, bedding sales are doubling. Not only are they limited to bedding, but there is a lot more to sell, from standard sheets and blankets to more specialized products.
What to Sell?
- Cotton bedsheet
- Comforters
- Wedding bedding sets
Consider sourcing from the cloth wholesaler in Faisalabad, Lahore, or Karachi for a better price margin. Furthermore, you can also take inspiration from the popular brands and consumer insights in a clearer manner.
Men Shoes
Pakistan is widely recognized for its culture, and due to having a mix of cultural influences, it is the best target. Whether you are looking for the peshawari chapal or the formal shoes, footwear is in high demand. The appeal of the correct sizing and aesthetic designs makes it a popular choice in cost cost-effective style.
To get started, research what resonates with Pakistani buyers. Here are some ideas for you:
- Ethnic footwear for Eid & weddings
- Loafers and slip-ons for office wear
- Customized shoes with names or quotes
Clothing
Clothing is the recession-proof category for Pakistani people. Because of wholesale manufacturing in Faisalabad and other cities, the sector contributes significantly to Pakistan’s economy. However, regardless of challenges, the availability of raw materials, labor cost, and favorable government policies make it attractive, especially because of the middle class influence on fashion and apparel.
What to Sell?
- Lawn suits and ready-to-wear pret
- Office Wear
- Matching dress along with a naqab
- Custom T-shirts or hoodies
With so many clothing brands, how can you stand out? The rise of Instagram and TikTok influencers and catalogue options is enough to create a huge space for small clothing brands.
Scented Candles
Eager to build the business with minimum skills? Consider selling the homemade candles. The commercial use of candles continues to grow from the restaurant to the home, and it is now included in the daily lifestyle. Meanwhile, you can sell a variety of products even by learning the basic candle-making process.
Ideas to Sell?
- Soy wax or organic candles
- Customized scents (e.g., Rose, Oud, Vanilla)
- Festive candle gift boxes
Hijabs
In a predominantly Muslim country, the hijab is undoubtedly the best product to sell in Pakistan. Although the modern fashion industry is increasingly looking for trendy yet covered clothing. Just for that reason, you can easily target the religious market with lower overhead costs and scalable distribution.
Trending Product to Sell?
- Chiffon hijabs in seasonal colors
- Embroidered Abaya
- Matching Naqab and Accessories
Social platforms, including Facebook and WhatsApp, are ideal for holding stock at home.
Jewellery
Jewelry is one of the profitable businesses, with events like Eid, weddings, and casual wear, anyone can easily sell while offering countless options. Plus, Pakistan’s artificial jewellery markets experience a spike of 25-30% in the festive month, especially online.
Ideas to Sell?
- Stainless earrings or bangles
- Gold-plated bridal set
- Trendy lockets and nose pins
Don’t take stress? Just source the high-quality products at an affordable rate. And use the B2B platform like Alahdeen to stock a wide range of jewelry products.
Baby and Children’s Products
As per Pakistan’s high birth rate of 27 per 1,000, baby and children’s items are one of the most profitable and evergreen categories to start a business in. With greater child care awareness and more middle-class parents ready to spend on quality, this area has infinite potential.
You can package baby and mom care products for more value because mothers also want postpartum and maternity supplies. Marketing on Instagram, Facebook, and WhatsApp parenting groups is great, while a B2B platform like Alahdeen makes wholesalers accessible. Selling baby and children’s products in Pakistan is sustainable and scalable due to profit margins of 40% to over 100% and the possibility to start small from home.
Ideas to Sell?
- Comfortable baby clothes
- Diaper bags, carriers, and feeding items
- Baby skincare products
- Gifting accessories
-
Handbags
There are a lot of reasons why bags are one of the most interesting things to sell online in Pakistan. You can use them for a variety of things, from going to school to working, and they’re really adaptable.
Additionally, handbags serve as both an essential and an accessory item. Everyone is searching for fashionable, reasonably priced handbags, from working ladies to college students.
Popular Item?
- Tote bag
- Mini handbags for casual use
- Bridal clutches and party bags
- Baby School Bag
Why Wait? Start Selling on Alahdeen Today!
Alahdeen is Pakistan’s Leading B2B platform, designed to facilitate buyers by connecting them with verified wholesalers across Pakistan. This platform onboarded multiple suppliers of various categories, making it easier to start a business in Pakistan.
To get started, simply log in, select the desired product from the product list, and then send a quote. Once you send the quote, multiple suppliers from the same category will respond with their offers. You can then compare pricing, check quality, and pick the provider that best meets your demands. This will help you get your business off to a good start with confidence.
Other Articles
How to Start the Oil Business in Pakistan
