7 Ways To Start Your Cosmetic Brand Online

After recording a performance dip in 2020, the beauty business and brands are expected to grow at a CAGR of 5.20% during the forecast period of 2025-2034. Although the future looks even brighter for the beauty industry. Such as:

• Globally, the beauty industry generates over $650 billion.
• The skincare industry is projected to reach up to $177 billion by 2025.
• Cosmetics retailers report $17.09 billion in online sales. 

These numbers are fair enough to suggest that its never-ending demand makes it the best idea for businesses to start. Therefore, there are well over a thousand products consumed by buyers, making it easier to launch your own cosmetic brand. 

However, with thousands of available options, it becomes difficult to know where and how to start. The truth is! There is not a single step that will help you get started on your journey to becoming a successful makeup entrepreneur. Let’s look into the 7 practical ways to start your cosmetic brand online.

Why Cosmetics Are in Demand in Pakistan

Well, this demand is equally growing all over the world, and Pakistan is no exception. Perhaps, what is the reason behind this surge in demand? Let’s explore the key factors behind this growing trend.

Growing Middle Class: One of the biggest contributions to the rise in cosmetics in Pakistan. This explains why they look good and feel confident.

Social Media Influence: Platforms including TikTok, Instagram, and Facebook played a massive role in shaping beauty trends. Every cosmetic ad, ready with my videos, inspires the audience to try them out. Additionally, young consumers especially look up to the influencers and often purchase products based on their recommendations.

Local & International Brand Availability: From international brands available to the local favorite like Saeed Ghani, or the homemade products, have fueled demand. Plus, the online shopping platforms have further made cosmetics popular across the country, even in smaller cities.

How To Start A Cosmetic Business Online? Step-By-Step Guide

After discussing the importance and reason behind the cosmetics in Pakistan, it’s time to discuss the steps to start a cosmetic business in Pakistan.

Let’s explore the steps of how to start a cosmetic business:

1. White Labelling

White labelling business is the easiest way to get your cosmetic business off the ground. Here, you buy the ready-made product and sell it under your own branding and packaging. It is the easiest and private labeling, where, with little to no customization, you can easily launch your business, even by setting a low minimum order quantity. 

Meanwhile, the biggest advantage you can take while labelling is the speed. This method gives you the full opportunity to move quickly from an idea to a finished product. Even for a trending product, there’s no need to test and tinker with a new formulation over time.

2. Private Labelling

Private labelling gives you more control in comparison to white labelling; here, you have complete control that allows you to place your name on an existing formula and make it your own with the help of your potential manufacturer. For instance, when considering private labeling, you must select a niche, such as lip color, serum, or sunscreen, and then connect with a private labeling company. 

3. Homemade

If you are the one who enjoys DIY beauty products, like tinted lip balm, which are so simple to make that you can start a makeup line from home. Also, due to the growing awareness toward organic products like organic soap or scrubs, customers love the authenticity of homemade items, especially when they’re natural and safe. 

For more details about the trending skincare product to buy in Pakistan, see the full blog post.

4. Dopshipping Cosmetics

Dropshipping is another way to enter the beauty business and start your own cosmetic brand without holding stock. You set up an online store, list products from suppliers, and only purchase items when a customer places an order. Here, you simply manage the branding, marketing, and customer relationships. It is a great solution for those with limited investment, although there are a few challenges associated with it, such as a lower profit margin and less control over shipping speed and product quality.

5. Unique Formulation

Having your own online store allows you to formulate from scratch in a manufacturing facility. This involves working with manufacturers to develop your own products, testing them for safety, and then manufacturing them in bulk. Although this requires a higher budget and compliance with regulations.

6. Create an E-commerce Platform

The e-commerce industry in Pakistan is growing rapidly and is expected to reach $7.7 billion by 2025. Having your own online store gives your brand identity and allows you to directly connect with buyers through this platform. Platforms like Shopify, WooCommerce, and BigCommerce are all platforms that make it easier to start, show off products, and keep track of sales. 

However, to be successful, make sure your store is easy to use, offers a variety of payment options (such as Easypaisa, JazzCash, and debit cards), has flexible shipping options (like free or international delivery), and is mobile-friendly so that most people who shop on their phones can do so.

7. Marketplace-First

Last but not least, another fastest way to launch your cosmetic line is working with a B2B marketplace like Alibaba, Amazon, and Alahdeen. These platforms provide full control to buy from any of the suppliers across Pakistan. So, instead of working your own website or selling through the commission-based platform, it’s ideal to buy from one where you can test a product and even buy in bulk at highly affordable pricing.

Additionally, by doing so, you can cut the marketing cost and don’t need to do any extra strategies to win over the buyer’s trust and seal the deal. 

Conclusion

Launching a cosmetic brand online really comes down to what you want to do and how much you’re willing to spend. White label and dropshipping are great for getting started quickly. On the other hand, private labeling or creating unique formulas gives you more control. Homemade products add a touch of authenticity, while marketplaces provide quick visibility, and e-commerce platforms are perfect for long-term growth. No matter which route you take, having a solid brand and top-notch quality will really make your business stand out.